If you set a resolution to read more books this year, you’re in good company. Most of us could all read a little more. Luckily, January is, in my opinion, actually one of the best times to start a lasting reading habit. The days are short, snow blankets the ground, and nothing sounds better than staying in with a warm mug and a good read.
So far, the GoFisch Book Club has added a variety of titles to the list, ranging from fiction relating estate planning to charitable giving nonfiction. This month all readers and especially nonprofit professionals can benefit from diving into Made to Stick: Why Some Ideas Survive and Others Die.
It’s not a new book (it was published in 2006), but it is a book that will be a standout on your business bookshelf. Of course, it’s “stats” speak for themselves: Made to Stick has been translated into 29 languages and topped all the lists. It’s an easy, engaging, funny read that doesn’t plod or self-aggrandize like the narratives in some business books. With plenty of real-world stories, the authors Dan and Chip Heath explain how to communicate and build on creative ideas that take projects, programs, and products to the next level. Undoubtedly, a book like this can help nonprofit leaders take the execution of their missions up to the next level.